Enterprise Risk Management at GTL
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : ERMT-008
Case Length : 10 Pages
Period : 2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Global Television Limited
Industry : Information Technology
Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Marketing Risks
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If GTL was unable to compete effectively with existing or new competitors, it
might lead to price reductions, fewer customer orders, reduced revenues, reduced
margins, reduced levels of profitability, and loss of market share. GTL competed
in markets that were new, intensely competitive, highly fragmented and rapidly
changing. These competitive pressures might seriously affect GTL's business and
operating results.
Business Application Services
GTL's Business application services business was largely dependent on the
willingness and adoption rates of e-business practices by its customers...
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Operational Risks
GTL's growth depended on its ability to expand data center, Virtual Private
Network (VPN) and network capacity to meet anticipated demand. Continuing
capacity expansion was critical to achieving GTL's success. This expansion would
cover new hardware and software, and additional data centers in India and
overseas. GTL's ability to manage data center capacity depended on:
- Anticipating and planning for future demand levels;
- Having access to sufficient capital;...
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Political Risks
There were certain risks inherent in international business. These included:
- Unexpected changes in regulatory requirements.
- Challenges in staffing and managing foreign operations;
- Employment laws and practices in foreign countries.
Any of these might adversely affect GTL's international operations. GTL's
international sales had been growing steadily at a CAGR of 82.5% over the last
four years...
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Risks Related to Acquisitions
GTL intended to make investments in companies, products, and
technologies, either through acquisitions or alliances. Acquisitions
and alliances involved various risks:
- Difficulty in assimilating the acquired operations and employees;.
- Inability to retain the key employees of the acquired operation;...
Excerpts Contd...>>
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